Accelerating energy transition in Zuid Limburg

Our customer was Stadsregio Parkstad Limburg with the ambition to establish a a sustainability experience center to advice citizens in this region. WeY was asked for project management.

Customer Woonwijzerwinkel ZuidLimburg
Segment Change & program management
Accelerating <span>energy transition </span>in Zuid Limburg


In order to meet up with high ambitions of several climate agreements, the Stadsregio Parkstad Limburg decided to move the energy transition in this region to a higher gear. To reduce the amount of energy consumption and to stimulate durable production of energy in private owned homes, the ambition was set to create a durability experience center to advice citizens in this region.


WeY Strategie Realisatie was asked to drive this initiative with the goal to open this durability center within 6 to 9 months. Setting up this public owned company involved initiating a new corporation (BV) the WoonWijzerWinkel Zuid Limburg with 7 municipalities as stakeholder, establish partnership with franchisor, arranging financing of the project, negotiate a business location and prepare launch of this durability center.

Rene Helsloot, senior business consultant at WeY Management Consulting lead this project and prepared the opening. In close cooperation with the 7 participating towns, represented by their 7 councilors on sustainability, WeY guided them through positive decision making of the 7 local counsels which all voted for participating in this publicly owned company. The location of the WoonWijzerWinkel Zuid Limburg was reconstructed and prepared for opening. Parallel a network of local companies working in the area of durability was set up to fulfill the consumer demands which were expected to rise after opening of the WoonWijzerWinkel.

As THE durability center of the 7 participating municipalities, the main goals of the WoonWijzerWinkel are to inspire, inform and advice private homeowners and fulfill a marketplace role between consumer and installer market. Especially the independent role of the WoonWijzerWinkel as a publicly owned company, combined with the experience center where consumer can actually look and feel what sustainability means for them, will be the unique selling points.


The brand WoonWijzerWinkel Zuid Limburg BV has been launched successfully in Parkstad, the new location, all preparations and opening were realized within 9 months.

Are you interested in this project and what WeY Strategie Realisatie can do for you, please visit are website or contact Rene Helsloot.